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Networking & Marketing

Marketing allows you to build your customer base and gain credibility. Learn how to take advantage of networking opportunities and more.

By Erika Montgomery
Email marketing is one of the best ways to build brand awareness easily and on the cheap. Here are a few tips on how to boost your brand’s visibility through email marketing.
By Angela Hausman and PhD
It’s no secret that loyal customers who identify with their favorite brands are also their most trusted brand advocates. Personal branding for an e-commerce business is essential for standing out in a crowded market.
By Pam Slim
Small business expert Pam Slim explains all the tools you need to manage marketing in 15 minutes a day. Download the free marketing toolkit.
By Andrew Gazdecki
You shouldn’t forget to market your amazing small business experience to the outside world. It’s possible to get media coverage if you do these things consistently.
By Julia Nitschke
With automated email campaigns, you can deliver a targeted sequence of emails to be sent automatically on a schedule of your choosing.
By Miranda Paquet
How can you make sure you skip over the rookie mistakes and start using SEO to your advantage?
By David Kiger
From back-to-school to the holiday season, here’s a look at how businesses can make the most out of seasonal opportunities.
By Andrew Gazdecki
Creating a buzz-worthy message that goes viral is not an easy task and, unfortunately, there is no clear-cut formula. So, how do you turn customers into brand advocates?
By Marcia Layton Turner
94 percent of B2B marketers use LinkedIn to distribute content – more than any other platform.
By Samantha Ferguson
Some marketers feel that designing and sending that first email campaign is overwhelming. Luckily, that’s not a problem anymore.
By Amity Kapadia
Referral marketing is an integral component of today’s marketplace and one that can yield impressive results if the right tactics are employed.
By Jo Lynn Deal
Here’s a look at top features and ideas for using them.