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E-Commerce

By Analisa Sande
As with any start-up, an e-commerce venture must be approached in a systematic and prepared manner. Get off on the right foot and you’ll find it easier to grow.
By Angela Hausman and PhD
It’s no secret that loyal customers who identify with their favorite brands are also their most trusted brand advocates. Personal branding for an e-commerce business is essential for standing out in a crowded market.