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Public Relations

By Pat Mertz Esswein, Kiplinger's Personal Finance, and Associate Editor
Alan "Bubba" White, former police officer and co-owner/vice president of Cops & Doughnuts, explains why and how he and eight other members of the local police department saved the historic business from closing.
By Rick Goodman
Earning some favorable buzz from the media can be a real boon for your small business. Just one problem: How exactly do you get that buzz?